Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And for now, that continues to be enough for Wall Street. Shares of the coffee giant advanced 5% on Wednesday following better-than-expected earnings late Tuesday.

Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back customers.

Shares of Starbucks Corp. rallied after hours Tuesday after the coffee chain reported quarterly results that beat expectations, as it tries to revive sales following a year marked by cautious consumers.