Jeep's first EV is quiet luxury. Leave the doors on, enjoy the posh seats, and leave the off-roading to the Wrangler.

On sale now, the first Wagoneers are 2024 "Launch Edition" models snazzed to a $71,995 price point inclusive of a $1795 destination charge. But buyers who don't like Bright White paint with a black roof will be dinged an additional $595 for any of the other five colors.

The Jeep Wagoneer S EV will be judged against the heritage and ethos of the brand. “Is it a real Jeep?” The answer is yes, but it’s complicated.

Jeep provided a night in a hotel so Ars could attend the Wagoneer S first drive. Ars does not accept paid editorial content.

Jeep has officially entered the EV market with the 2024 Wagoneer S, its first fully electric model for North America. Built on the STLA Large platform, this all-electric SUV is positioned as a premium two-row alternative to the Grand Cherokee.

The $71,995 2024 Jeep Wagoneer S Launch Edition piles on the standard equipment—everything from heated and cooled power front seats, all the digital displays, wireless smartphone charging, wireless Apple CarPlay and Android Auto, and delicious sound that emanates from a 1,200-watt McIntosh sound system with 19 speakers and a 12-inch subwoofer.

The 2024 Jeep Wagoneer S Launch Edition is a cleanly styled, convincingly upscale, and competitively equipped electric SUV. My main complaints are its high price, hard-to-keep-clean screens, and dissatisfying steering. In nearly all other respects, this is a premium EV worth considering.

Jeep Wagoneer S Launch Edition, Jeep’s first luxury electric SUV. Featuring a 600-hp dual motor and impressive off-road capability, it combines sophisticated design with advanced technology.