Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what’s next?

On February 11, the pesky owl's death was announced on X and the statement read, "Authorities are currently investigating his cause of death and we are cooperating fully. Tbh, he probably died waiting for you to do your lesson, but what do we know."

Duolingo recently announced the "death" of its mascot, Duo. After making several hints that the app's users could resurrect the owl, the event is now underway.

Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting out of a coffin,

Duolingo's mascot, Duo the Owl, was killed by a Cybertruck but has now been resurrected in a viral marketing stunt.

This is one of the weirder promotions done by an app in recent months. The company even made a video showing Duo being killed by a Cybertruck.

Duolingo's mascot Duo the Owl returns after a viral marketing campaign featuring his "death" by Tesla Cybertruck and a global user-driven revival effort.