Dan Morrison of On3 Sports notes that there are not yet any details available regarding the specifics of the deal, but Manning already had over a $2 million edge over Duke freshman forward Cooper Flagg, whose NIL valuation is $4.3 million.

Manning was an NIL behemoth before he ever stepped foot on a college campus. But with the starting job his in 2025, his marketability is set to hit the stratosphere: According to On3's NIL Valuation,

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win off the field. Manning announced

The Arch Manning era at Texas is underway, and the star quarterback is making big moves in the offseason. The former five-star recruit announced a NIL partnership with Red Bull as the energy drink company shared a clip on their Instagram with the caption “target locked,