Meta’s Threads, a direct rival to X, announced on Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri emphasized that the company would be gathering feedback before deciding to expand this experiment to other markets.

Meta’s X rival Threads said Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company

Meta announced that it will start testing advertisements on its Threads microblogging service with select businesses in the United States and Japan, according to a blog post on Friday. TakeAway Points: Meta will start testing advertisements on its Threads microblogging service with a select group of businesses in the United States and Japan.