PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.

Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where ...

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.