The test, which began on Friday, will initially involve only a select group of brands in the United States and Japan

Meta has started testing ads on Threads, its new social network, with selected brands in the US and Japan. This move follows recent changes in content moderation policies, raising concerns over misinformation.

Facebook parent Meta has begun testing ads on its newest social network Threads, an executive announced Friday (Saturday in Manila), as the company continues to grow its alternative to Elon Musk's X.